Social media Social media is the place where your character can shine. You can do much more than promoting your blog posts and creating special leads call to action. When you have a mascot you can create entertaining sharable content. Here are some ideas: Holidays are a great opportunity to show the human side of your mascot (and your brand). Put your character in funny or frustrating situations that your audience can relate to. Use the viral topics special leads and challenges circling around social media at the moment. 16 m&ms post2 Source M&M UK –

Facebook If you know the struggles, interests and aspirations of your audience, you can easily create content that resonates with them! Want to special leads see more ideas? Check out my post on how to use a mascot to make your brand go viral. To sum up A brand character can differentiate your brand and help you build trust with your special leads audience. Here are the key points to take with you: Create a 5 or 7-color brand palette to make your visuals consistent and recognizable, especially if you are going to use a mascot. Emotions and actions are the crucial factors to make your character look alive.

To choose the facial expressions and the actions, think about how and where you are going to use your spokes-character. It’s important special leads to plan a visual strategy beforehand. This will help you choose the right emotions and actions for your mascot. Be careful when you promote your services directly with your character, you risk people to start seeing your mascot as a salesperson. Instead, use your character to provide valuable information special leads to your audience. Let your audience interact with your mascot. Keep in mind that the interaction with the user should happen in positive situations.